Ctrl Alt Del Tobacco is a two-year campaign and creative programme that promotes a healthy and smoke-free lifestyle among young people in Singapore.
Ctrl Alt Del Tobacco was born as a co-creation initiative that uses the power of storytelling - through video, design, photography and creative writing - to conduct a series of creative workshops for youth. Through the workshops, the students will have the opportunity to learn from inspiring creators on how they can share their own story on staying smoke-free or quitting smoking through different creative mediums.
The branding identity draws inspiration from collages and graffiti. The workshops aim to introduce new mediums and new outlets for youths to pursue. This is incorporated in the branding to show the creativity and freshness of new ideas from youths.
Ctrl Alt Del Tobacco is a campaign promoting a smoke-free lifestyle among youths in Singapore
The campaign’s branding identity draws inspiration from collages and graffiti to show the creativity of new ideas from youths.